The 4 risks in Product Management

Thanks to Marty Cagan, I have come to learn and appreciate these 4 risks that my teams keep front & center during our discovery calls & overall planning sessions

1. Value Risk: Will customers find the product valuable enough to use or buy? This risk focuses on whether the product solves a real problem for the target users and if it provides enough value to make them choose it over alternatives.

2. Usability Risk: Can users easily understand and use the product? This risk addresses whether the product is intuitive and accessible, ensuring that users can achieve their goals without frustration or confusion.

3. Feasibility Risk: Can the product be built with the available technology, resources, and time? This risk involves assessing the technical challenges and determining if the team has the capability to deliver the product as envisioned.

4. Viability Risk: Will the product align with the business’s goals and constraints? This risk examines whether the product is sustainable from a business perspective, ensuring it supports the company’s strategy, is financially viable, and can be supported by the organization.

   
   

Addressing these risks early in the product development process is crucial for building successful products that meet both user needs and business goals

As a PM, am responsible for Value & Viability. My Design Lead is responsible for Usability, My Dev Lead is responsible for Feasibility